Odd Burger
A fast food brand to take over the world
IdentityPackagingSignageWeb
Harnessing the irresistible nostalgia of fast food while embracing modern, sustainable ideals.
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This project was developed during my tenure at Concrete.
Odd Burger is a vibrant haven of vegan fast-food innovation. At Concrete, our mission was to harness the irresistible nostalgia of traditional fast food and combine it with the progressive ideals of a sustainably-minded audience.
Design Director
Jonathon Yule
Design
Shujaat Syed
Sohee Yoo
Illustration
Jiro Bevis
Walter Parenton
Project Management
Jessica Best
Additional case-study visuals by Concrete
